![]() Not only do ad extensions take up more real estate in the search results (pushing your competitors farther down the page), but they also provide Google searchers more detail about your products or services which may entice them to click and ultimately convert. With more for searchers to click on, your ads may see an uptick in clicks resulting in an increase in advertising spend. Ad extensions are completely free to set up, but every time a searcher clicks on your ad extension you will be charged (the same way you would be billed for clicks on your ads). The benefits of using ad extensionsĪd extensions allow you to expand your real estate in the search results (pushing your competitors farther down the page) with interactive features that provide more information about your business or organization. Ad extensions can be implemented at the account, campaign, or ad group level depending on the type of extension selected. Some are just text while others are clickable and can send users to different pages on your site, or even allow them to convert directly from the search engine results page. There are a variety of ad extension formats available that all serve different purposes. After reading this guide, you’ll become an expert on all types of ad extensions available in Google Ads, the best practices, and implementation.Īd extensions “add” valuable information to your Google ad and can include location information, additional landing pages, business highlights, phone numbers, and more. Once you’ve selected your bid strategies, written your ad copy, performed extensive keyword research, and set all of your targeting, there is still a piece of the puzzle missing in your Google Ads campaign.Īd extensions expand your ad by providing Google searchers with additional information about your products or services. ![]() UPDATED: August 27th, 2020 Download: Ads extension template We use step-by-step tutorials, animations, and our smiling faces to help you make sense of complex digital marketing topics.Įxplore every Google Ads setting, ad type, keyword match type, conversion action, and bid strategy in our 10-part comprehensive Google Ads optimization guide. Stay up-to-date on digital marketing news by listing to Marketing O’Clock, the premier digital marketing podcast. We cover proven strategies and proper execution to help you achieve your marketing goals. The Cypress North team shares articles to help you tackle common challenges, gain industry insight, and stay up-to-date on company news.ĭive deep into digital marketing topics with our expert guides. We let the data make the decisions for us, and we can help your business do the same.įrom B2B to DTC, run profitable campaigns across a variety of industries & products. ![]() We create meaningful content to help your brand communicate, inform, and tell a story. Through marketing automation to PPC and more, we build strong sales pipelines. We’ll create a holistic, above-the-board SEO strategy that will meet your specific needs. Our quantitive approach to PPC focuses on delivering a positive ROI to clients.
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